corporate website
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AXIO, an architectural bureau founded in 2010, boasts extensive experience and a strong reputation in the architectural services market. Over more than 13 years of operation, the company has completed hundreds of projects, ranging from residential buildings to large-scale urban planning concepts for cities with populations of up to 100,000 people. AXIO specializes in creating projects with an optimal balance of parameters, ensuring seamless integration across all design stages.
The client’s primary request was to create a corporate website that not only represents the company but also highlights its professionalism, the quality of its completed projects, and its high status in the market. AXIO sought a platform that would effectively engage potential clients, showcase its portfolio, and reinforce its image as a reliable partner in the field of architecture.
Project Goals and Objectives
Establishing the Bureau’s Image: Developing visual and textual content that reflects the company’s experience and expertise.
Showcasing Project Excellence: Designing a user-friendly website structure to present the portfolio, from private residences to large-scale urban planning projects.
Enhancing Communication with the Target Audience: Tailoring the website to meet clients’ needs, simplifying the process of finding information and submitting inquiries.
Reinforcing the Bureau’s Image: Further emphasizing the bureau's experience and expertise through impactful content creation.
Optimizing User Experience: Ensuring intuitive navigation, fast loading speeds, and responsiveness across various devices.
Supporting the Brand and Its Identity: Strengthening the bureau’s branding and maintaining its distinctive identity.
To develop the corporate website for AXIO Architectural Bureau, a comprehensive research phase was conducted, laying the groundwork for the subsequent development stages. This process included market analysis, audience research, and identifying the core messages to convey to the target audience.
Competitor analysis
More than 15 leading architectural firms were analyzed. Each competitor was evaluated based on the following parameters: website structure, visual style, positioning, key messaging, and functional elements.
We identified the strengths of competitors that could be adapted for AXIO, as well as their weaknesses, which were noted to avoid similar pitfalls in our project. Based on this analysis, an idea and solution map was created to guide the development of the AXIO website.
Audience analysis
To gain a deep understanding of the bureau's target audience, the research included creating a Customer Journey Map (CJM) and user personas. We examined the interaction paths of developers and private clients with architectural bureaus, their primary needs, and pain points.
Key Findings:
For developers: Scale and project experience, company reliability, timelines, and cost-effective solutions are essential. This is our primary target segment, further categorized into different subtypes.
For private clients: Focus is on personalized service, project uniqueness, and high-level design. However, since they are not the core target segment, their needs were deprioritized in the strategy.
Core message development
Based on the competitor and audience analysis, we identified the key messages the AXIO website needs to communicate:
Experience and Scale: Highlighting the bureau’s 13 years of experience and a diverse portfolio of projects.
Professionalism and Reliability: Emphasizing attention to detail, seamless coordination of all design stages, and adherence to deadlines. Additionally, showcasing social proof through awards, testimonials, and client reviews.
Personalized Approach: Stressing the bureau's ability to tailor solutions to meet the specific needs of each client.
Design and Innovation: Demonstrating that AXIO delivers not only functional but also visually unique solutions.
Partnership: Building trust by showcasing successful collaborations with developers.
After completing the research and forming the strategy, key points were documented, forming the foundation of the website’s structure and design. This enabled a smooth transition to prototyping and developing the visual concept.
Based on the data collected during the research phase, a clear plan for the site structure and individual pages was created. The design phase became an essential link connecting the strategic goals with the visual implementation of the project.
Structuring the website
The initial step involved developing the overall website structure, taking into account the following needs:
Detailed presentation of projects, including visualizations, process descriptions, and outcomes.
Creating convenient project filtering on the homepage, allowing users to quickly find their desired category.
Designing pages with a focus on the company’s image, highlighting awards, client testimonials, and letters of appreciation.
Prototyping
The design phase began with manually sketching page layouts on paper. This allowed for a quick capture of ideas and an overall vision of the composition and logic of information delivery. Subsequently:
The sketches were transferred to Figma, creating low-fidelity prototypes that outlined the placement of key sections and user pathways.
These prototypes were refined into high-fidelity versions, incorporating grids, composition, and a balanced mix of visual and textual elements.
The website was initially designed in the Swiss style, ensuring clarity, minimalism, and precise information delivery. Each section follows a logical sequence, helping users easily find the information they need.
During the content preparation phase, key materials were collected:
Client testimonials and letters of appreciation to build trust in the brand.
A list of the company’s awards and achievements, reinforcing its professional image.
Materials for visualizing processes, providing a detailed breakdown of each service stage.
During the design phase, the key objective was to create a visual identity that emphasizes the company’s professionalism and effectively showcases its projects.
A decision was made to use a light color palette to convey a sense of lightness, modernity, and simplicity. The primary focus was placed on project visualization: photographs, drawings, and visual concepts.
The design is based on the Swiss style, which is perfectly suited for the architectural field. This style is characterized by:
Simplicity and minimalism, allowing focus on the essentials.
Rigorous typography and well-thought-out composition.
Effective use of white space for better readability.
The Swiss style highlights functionality and aesthetics, which is particularly important for the company’s target audience, who value order and quality.
The design layout went through several stages:
Creation of Initial Concepts: Various options were proposed, with different distributions of visual and textual emphasis.
Client Approval: We discussed the proposed solutions, adapted them to the client’s preferences, and made adjustments at each stage.
Layout Adaptation: The design was developed for all device types, from widescreen monitors to smartphones, ensuring a seamless user experience.
Refinement: Client ideas were incorporated during the revision process, resulting in an optimal balance of aesthetics and functionality.
Customer review
Magic Design & Marketing not only delivered a visually appealing and user-friendly website but also provided strategic insights that enhanced the overall user experience. Their attention to detail and ability to integrate our portfolio seamlessly into the design made the website an invaluable tool for showcasing our projects. The Swiss-style approach they utilized helped emphasize the elegance and clarity we wanted to communicate to our audience.
Throughout the entire project, Magic Design & Marketing proved to be a reliable and creative partner. They listened to our feedback and made sure every aspect of the design aligned with our goals. We are confident that this website will play a key role in strengthening our position in the market and facilitating communication with our clients. We highly recommend Magic Design & Marketing for anyone looking to elevate their online presence."
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