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Art of Design Group is a full-cycle design studio specializing in creating and implementing projects in interior design, architecture, and business. The company offers a comprehensive range of services, from concept development and planning to business launch and market entry. Our collaboration with Art of Design began in early 2024, when they approached us to redesign their existing website.
The company’s previous website was generic and uninspiring: it lacked a unique design, had an underdeveloped structure, and the content failed to convey the company’s value. As a result, the website struggled to stand out among competitors and did not reflect Art of Design’s high status on the international market. Recognizing the importance of an effective online presence, the studio’s founder was eager to modernize the site to match the company’s reputation.
Project Goals and Objectives
Positions the company as a leader in full-cycle design. We aimed to showcase Art of Design’s unique approach and professionalism through both visual and textual elements.
Highlights the advantages of an international presence. Art of Design works with clients worldwide, with a second office in Dubai. This needed to be emphasized throughout the website.
Showcases the company’s portfolio. Numerous completed projects had not been featured on the previous site. We needed to create dedicated pages for each project to display their aesthetics and craftsmanship.
Simplifies the presentation of services and benefits. Our task was to develop a clear and logical site structure, enabling clients to quickly find the information they need.
Focuses on unique selling points (USPs) and offers.
It was essential to communicate the company’s key values to the target audience: a unique approach, superior quality, and the ability to deliver turnkey projects.
We handled the entire project lifecycle: market and audience analysis, competitor audit, site structure development, content creation, and modern design implementation.
To create an effective website that highlights the advantages of Art of Design, we began with a comprehensive study of the market, audience, and competitors. This foundation helped us set clear goals and build a roadmap for the project.
Interior design market analysis
Interior design is a niche where aesthetics, functionality, and trends converge. Our research identified key aspects of the market:
Portfolio-driven decision-making. Potential clients prioritize seeing results, making the visual presentation of projects essential.
International expertise. Successful firms emphasize their global reach, which builds trust and demonstrates professionalism.
Detailed service offerings. Competitors often highlight processes like project stages, client interaction, and tailored approaches.
These insights shaped our strategy: the site needed to showcase Art of Design’s premium status and ability to serve international clients.
Audience analysis
We identified three primary audience segments:
Private Clients.
Homeowners and property owners seeking unique design projects. They are drawn to inspiring portfolios, detailed service descriptions, and seamless collaboration.Investors.
Those focused on design solutions for development projects or market-ready properties. Key priorities are efficiency, short timelines, and high-quality execution.Business Clients.
Companies looking for turnkey designs for offices, restaurants, hotels, or retail spaces. Their main goal is enhancing their brand through thoughtfully designed interiors.
Using this data, we developed personas representing typical clients, their goals, and challenges.
Website messaging framework
Based on our research, we outlined key messages to convey:
Premium Quality and Expertise. Art of Design delivers solutions for any level of complexity.
Global Reach. Serving clients in multiple countries underscores the company’s high standards.
Tailored Approach. Each project is crafted to meet individual client needs.
End-to-End Services. From concept to completion, Art of Design handles the entire process.
Visual Credibility. A focus on portfolio and completed projects fosters trust.
During the design phase, we relied on research insights to create a logical, user-friendly site structure that aligned with the goals of Art of Design. Our primary objective was to present the company's services, projects, and values effectively while ensuring seamless navigation for all user groups.
Website structure development
We outlined a detailed structure focusing on key pages:
Homepage — the user's first touchpoint, showcasing the company's advantages, core services, and portfolio highlights.
About Us — a section dedicated to the mission, team, and philosophy, building trust and credibility.
Services — an in-depth overview of offerings, from design concept creation to full interior implementation.
Portfolio — a visual gallery of completed projects with filters, enabling users to explore styles or types of spaces effortlessly.
Contact Us — an easy-to-use contact form, interactive map, and office details for Dubai and other locations.
Prototyping
The process began with hand-drawn sketches, which quickly outlined the key elements of each page and validated the logic of the structure.
Next, we moved to digital prototyping in Figma:
Low-fidelity prototypes focused on the basic layout and content placement, allowing for early feedback on structure and user flows.
High-fidelity prototypes refined the layout with grid systems, visual hierarchy, and compositional balance, ensuring a polished user experience.
From the outset, we envisioned implementing a Swiss design style for the project. This approach is ideal for the design niche as it:
Organizes large amounts of content, making it clean and digestible.
Exudes professionalism and a premium feel.
Emphasizes minimalism and simplicity, aligning perfectly with Art of Design’s values.
By leveraging strict grids, modular layouts, and thoughtful placement of elements, we achieved harmony and ease of navigation.
The design phase focused on crafting a visual identity that highlights Art of Design's status and professionalism. Our goal was to convey the brand's precision and seriousness while maintaining a premium feel and user-friendly experience.
The chosen color scheme was based on black, gray, and white.
Black evokes a sense of authority and stability, emphasizing the company’s high standards.
Gray adds neutrality and professionalism.
White ensures visual clarity and balance, creating an intuitive and pleasant interface.
Special emphasis was placed on photography. We utilized large, high-quality images showcasing the company’s completed projects. This approach builds trust and highlights the scale and aesthetic of Art of Design’s work.
To ensure an optimal user experience, the design was adapted for various devices. The mobile version featured:
Simplified structure for effortless navigation.
Optimized images and text blocks for quick understanding on small screens.
Intuitive interfaces for locating contact details, services, or portfolio sections.
After finalizing the design mockup, we collaborated with the client, incorporated their feedback, and prepared the project for the development phase. The thoughtfully crafted visual concept not only reflects the company’s prestige but also serves as a practical tool for engaging with its clientele.
Customer review
Magic Design & Marketing not only delivered a visually appealing and user-friendly website but also provided strategic insights that enhanced the overall user experience. Their attention to detail and ability to integrate our portfolio seamlessly into the design made the website an invaluable tool for showcasing our projects. The Swiss-style approach they utilized helped emphasize the elegance and clarity we wanted to communicate to our audience.
Throughout the entire project, Magic Design & Marketing proved to be a reliable and creative partner. They listened to our feedback and made sure every aspect of the design aligned with our goals. We are confident that this website will play a key role in strengthening our position in the market and facilitating communication with our clients. We highly recommend Magic Design & Marketing for anyone looking to elevate their online presence."
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