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Art Wellness Advocates is a unique art therapy center located in Pittsburgh. The center specializes in providing professional art therapy services for individuals with diverse needs, ranging from improving emotional well-being to addressing psychological trauma. The founder approached us with a request to create a website that would serve as a professional online platform for showcasing the company’s services and values.
The client expressed a desire to design a site that would not only reflect the essence of her work but also act as a tool to attract clients. The goal was to demonstrate professionalism, foster trust, explain art therapy methods, and emphasize the center’s personalized approach.
Project Goals and Objectives
Creating a user-friendly site structure that prioritizes key sections such as services, art therapy methods, and the center’s story.
Developing a unique visual style. The website needed to evoke an emotional response, inspire visitors, and highlight the core values of art therapy: creativity, healing, and harmony.
Target audience segmentation. We considered that the clientele might vary from individuals seeking emotional support to corporate clients interested in group sessions for their employees.
Thoughtful navigation design. An intuitive interface was created to help users quickly find the necessary information and book a consultation.
Showcasing the center’s unique approach. We highlighted the key advantages of Art Wellness Advocates, emphasizing their expertise and dedication to client care.
Thus, the project was aimed at creating not just a website but a comprehensive platform that helps clients understand the value of art therapy and take the first step toward improving their emotional well-being.
Project analysis
Conducted a series of interviews with the founder of Art Wellness Advocates to gain deeper insights into the specifics of her work, methodologies, and the unique nature of her services. The client shared real-life case studies illustrating how art therapy benefits her clients.
Explored the niche of art therapy, which is both narrow and unique, to better understand its specifics and distinguishing features.
Identified the primary target audience as corporate clients and their employees. We analyzed their needs, such as improving employee emotional well-being, enhancing team atmosphere, and fostering creative approaches to problem-solving.
Data structuring
Organized all the collected information, including details about the nature of the services, the needs of the target audience, and the unique aspects of the company.
Defined the key messages for the website, emphasizing the center’s professionalism, the importance of art therapy, and its tangible results.
Developed a content structure to ensure that the presentation of client experiences would be logical, cohesive, and engaging to the audience.
At this stage, a solid foundation was created to move forward with website design and development.
Based on the research and analysis conducted, we proceeded with designing and prototyping a multi-page website for Art Wellness Advocates. The primary objective was to create a platform that:
Provides comprehensive information about the company, its services, and completed projects.
Ensures user-friendly navigation and an intuitive interface for visitors.
Structuring the website
The website structure was tailored to the needs of the target audience and includes the following key sections:
Homepage: A concise introduction to the company, its mission, and core activities.
About Us: Detailed information about the team, their expertise, and approach to work.
Services: Descriptions of programs and services aimed at improving mental health and overall well-being for professionals.
Projects: Examples of successfully implemented initiatives and events, showcasing the company’s effective methods.
Gallery: Visual materials highlighting the art therapy process and its outcomes.
Blog: Articles and news related to art therapy and workplace well-being.
Contact Us: Contact details and a feedback form for potential clients
Prototyping
Sketching pages: Initial drafts of key website pages were created based on the gathered data.
Digitizing designs: The sketches were digitized and refined using Figma, resulting in low-fidelity prototypes.
Refining prototypes: The prototypes were further developed into high-fidelity versions, incorporating grid systems and layout compositions, preparing them for the development stage.
During the design phase, special attention was given to creating an intuitive interface and seamless navigation to ensure that users could easily find the information they need and interact with the site effortlessly.
When designing the website for Art Wellness Advocates, we aimed to craft a visual style that emphasizes the company’s professionalism and its unique approach to art therapy.
We selected the sophisticated serif font Bon Voyage for the project. This elegant typeface adds refinement and a sense of premium quality, fostering trust and conveying exclusivity. The choice perfectly reflects the uniqueness and high standards of the company’s services.
The color scheme was meticulously chosen to evoke harmony and professionalism. The primary colors include a deep navy blue, complemented by light neutral tones, with gold as an accent color. Gold highlights the company’s prestige and adds a touch of luxury and exclusivity—an important factor for its corporate audience.
The design balances visual elegance with usability, strategically placing accents to simplify navigation. The layout is fully responsive, ensuring a seamless user experience across devices, whether on desktop or mobile platforms.
The result is a stylish and sophisticated design that not only communicates the company’s distinctive approach but also provides a user-friendly and intuitive online experience.
Customer review
Magic Design & Marketing not only delivered a visually appealing and user-friendly website but also provided strategic insights that enhanced the overall user experience. Their attention to detail and ability to integrate our portfolio seamlessly into the design made the website an invaluable tool for showcasing our projects. The Swiss-style approach they utilized helped emphasize the elegance and clarity we wanted to communicate to our audience.
Throughout the entire project, Magic Design & Marketing proved to be a reliable and creative partner. They listened to our feedback and made sure every aspect of the design aligned with our goals. We are confident that this website will play a key role in strengthening our position in the market and facilitating communication with our clients. We highly recommend Magic Design & Marketing for anyone looking to elevate their online presence."
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