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This project will demonstrate how to effectively work with website content—not just to convey information, but to engage users, maintain their attention, and communicate key messages. We will explore how to combine text with a modular structure to ensure that content is not only readable but also visually intuitive.
What are the benefits of this approach?
You will stand out from competitors through well-thought-out content presentation.
Your website or online store will become more user-friendly, logical, and easier to navigate.
Content will be structured so that users can easily find the information they need.
The Swiss style will help organize space, making text content clean, readable, and aesthetically pleasing.
We will show how textual, modular, and hybrid formats contribute to creating powerful pages that serve business objectives. The focus is not just on design but on delivering meaning through well-crafted presentation and seamless interaction between content and users.
A textual longread is not just a lengthy text on a screen but an entire space for user interaction with content. It has a dual nature:
Screen format – The user perceives the page as a visual object confined within screen boundaries.
Immersive space – The longread is experienced as a depth that users can explore and navigate, with scrolling as the primary tool for engagement.
People explore objects that capture their attention, and on a website, this natural movement takes the form of scrolling. Scrolling allows users to:
Change their perspective on the content,
Navigate through the page,
Intuitively explore the material.
A designer's task is not just to display text but to create a longread space that users immerse themselves in, guided by a seamless and natural navigation flow.
To make longread navigation logical, a designer should:
Rely on the semantic structure of the content,
Develop an intuitive information layout,
Establish a clear hierarchy of elements.
Good layout design does more than arrange content—it helps users grasp complex ideas through structured visual logic. Organizing text and graphics enables meaning to be conveyed not just through words but also through composition.
A textual longread is about working with space, where the key is balancing content depth, visual clarity, and user convenience.
A modular longread is more than just sequential reading—it is spatial navigation, where users interact with information through distributed content blocks.
Unlike a textual longread, which focuses on in-depth reading, a modular longread:
Distributes attention across the entire screen,
Engages peripheral vision, encouraging page scanning,
Establishes a rhythm of perception through consistency and repetition of modules.
In a modular longread, users are in search mode. Typically, they:
Have a general idea of what they’re looking for but lack precise criteria,
Navigate the page intuitively, using a reading-scanning hybrid approach,
Process information through diagonal eye movement.
Designers must consider the specifics of peripheral perception:
Unexpected changes in the visual field attract attention,
Focal vision adjusts to elements that spark interest.
his type of longread relies on rhythmic structuring:
Information is perceived as a sequence of events,
Contrasting tempo helps prevent user fatigue,
Graphics and visual accents regulate cognitive load.
Designing a modular longread involves provoking eye movement. This is achieved through:
Strategic placement of content blocks across the screen width,
Visual cues—subtle design accents,
Depth and texture that create varied perception patterns.
A modular longread is a dynamic system that guides user attention, helping them discover what they need—even before they realize it themselves.
Conclusion:
How We Apply This Approach in Our Agency
In our projects, we use modular and longread design principles to ensure that websites and digital products function intelligently, not formulaically. We create:
A flexible content architecture that adapts to business needs,
Visual navigation that simplifies interaction with information,
Rhythmic content delivery that captures attention and enhances engagement.
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