logo animation
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Caisy is a headless system that gives you complete freedom to manage and distribute content - anywhere.
The client wanted an animation that could be used both on the website and as a loading indicator in the app.
The client sought an animation that could serve dual purposes: enhancing the website experience and functioning as a loading indicator in the application.
The app's name, Caisy, combines the words content and easy, reflecting its mission to make content management simple and intuitive. The animation was expected to embody a balance between professionalism and ease of use, while conveying freedom, flexibility, and reliability.
We began by analyzing the brand’s identity, diving into its core values, and brainstorming ways to visually express these attributes. Several animation concepts with varying levels of complexity were developed and presented to the client.
he result was a seamless animation that perfectly aligns with the brand’s image:
Midway through the process, the client decided to create an additional animation for the app and website loaders. Two versions were developed, with the second version selected as the final design.
This approach not only met the client’s requirements but also enhanced the brand’s digital presence by ensuring the animations were functional, visually engaging, and aligned with Caisy’s values.